If you’ve ever worked on a website, you’ll know that conversions are a currency—a golden standard, if you will.
When website owners attract visitors to their magnificently designed pages, they don’t want those visitors to just stare in awe. Ideally, all of them will perform desired actions on the website: clicking a certain button, checking out a newly uploaded page, subscribing to an email list, and whatnot. Any time an online user performs one of these actions, they have created a conversion.
These days, website owners obsess over their conversion rates to determine just how well their online properties are performing. As any media asset owner, they want their websites to be the talk of the town. A high conversion rate means that a website is a vibrant hub of activity that becomes a magnet for that sweet advertising money.
Given the tremendous importance of conversion rates, companies build massive teams dedicated to monitoring and improving this metric. You know what that means, right? Yes, job opportunities for people with the right skills.
If the World Wide Web is your preferred habitat, you have to check out Conversion Rate Experts (CRE). The straightforward name pretty much tells you everything you need to know: This business is pretty darn good at creating attractive web pages for its clients.
Right now, CRE is looking to beef up its marketing team. Are you blessed with a creative mind and powers of persuasion? If so, this team awaits you.
More on CRE
Few companies can claim the honor of having coined a term, and CRE is one of them. It made its contribution to the industry lingo in the late 2000s.
The company was established in 2006 by a couple of really smart people: Dr. Karl Blanks, a scientist formerly affiliated with Cambridge, and Ben Jesson, an online marketing guru. Just a year after CRE was launched, it pioneered the concept of conversion rate optimization (CRO). Essentially, CRO is the process of increasing the percentage of users who perform desired actions on a site.
For the better part of two decades, CRE has staked its claim on being the specialist in CRO. The company has created successful websites for clients in 39 countries in 11 languages. Its list of clients, by the way, is nothing if not impressive: Google, Amazon, and Facebook are some of the corporate titans that have benefited from CRE’s excellent service.
As far as prominence goes, what could possibly top having the empires of Bezos and Zuckerburg rely on you? Here’s a simple answer: The Queen. In 2017, Elizabeth II (God rest her soul!) conferred the Queen’s Award for Enterprise to CRE in recognition of the company’s innovation in the online realm.
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If you’re interested in joining CRE on its glorious journey, read on!
What opportunity awaits you at CRE?
You can join CRE’s marketing team in one of three ways:
- Creating awesome content. The company is looking for graphic designers, illustrators, video editors, and other talented creatives who can support its marketing push. Though CRE’s track record is pretty stellar, it constantly needs outstanding content to attract new clients. If “outstanding content” is your middle name, you have a place here!
- Doing actual promoting. If you know the classic marketing playbook by heart, CRE wants to bring you into the fold. Paid media, search engine optimization, and social events are among the advertising strategies CRE would like you to execute to perfection.
- Getting involved in marketing operations. Raring to get to the nitty-gritty of marketing? CRE will tap you to design CRM workflows, personalized experiences, and more for its client base.
A word of advice from the company: “Unusually, we don’t have an outbound sales function. We sell not by imposing ourselves on people but by being genuinely helpful.”