Once upon a time, “yelp” was one of those words you only saw in novels. As in, The mighty prince let out a yelp when he saw the outlandish hotel prices.
Nowadays, the word is known far and wide, in no small measure thanks to Yelp—a platform frequented by millions of online users every day.
You’ve probably read your fair share of product and service reviews on this trusted website. Whether you’re looking for an auto repair shop, a beauty salon, or a top-tier restaurant, Yelp will offer you plenty of reviews from people with firsthand experience.
Mind you, this isn’t some run-of-the-mill online forum where people flock to rant about shoddy products or bad service. Yelp is a big-time business, and as it happens, it currently has some vacancies to fill.
The company is in search of a remote copywriter to join its dynamic marketing team. If you are blessed with wit and the power of persuasion, Yelp may very well be your next career stop.
More on Yelp
Like many other great inventions—particularly those that inhabit the World Wide Web—Yelp was born out of necessity.
In the early 2000s, co-founder Jeremy Stoppelman hatched the idea after going through—of all things—a bout of the flu. While the Harvard Business School student battled the illness, he found out the hard way that there was limited information on the internet to help him find a doctor.
Some time after shaking off the flu bug, Stoppelman went on to turn a negative into a positive. He envisioned a consumer feedback forum that could be easily accessed by anyone with an internet connection. In 2004, Stoppelman and his business partner Russel Simmons launched the platform known as Yelp.
While the earliest version of Yelp banked on email networks to spread firsthand information about products and services, the site itself eventually became the primary venue for local business reviews. (Emails, after all, are limited in terms of accessibility.) Following this revamp, Yelp picked up serious momentum. By 2006, around 1 million users were flocking to the website on a daily basis.
In 2012, Yelp further accelerated its growth by becoming a publicly traded company on the New York Stock Exchange. Seven years later, the website hit another impressive milestone when it recorded $1 billion in annual net revenue for the first time.
When you consider the wide range of fields covered by Yelp—retail, hospitality, education, public services, and much more—you’d hardly be surprised by its impressive financial performance. Of course, there’s always room to grow, and Yelp is constantly looking for creative minds to bolster the ranks of its marketing team. The better the distribution, the higher the earning prospects.
This is where you come in.
What can you expect from this job?
To qualify as a copywriter for Yelp, you need to meet the following criteria:
- 2-5 years of relevant experience in an agency (or some form of in-house team environment)
- Outstanding written skills
- Strong familiarity with marketing campaigns and executions
- An open mind and a willingness to innovate
- Collaborative skills
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You get bonus points if you have already written for a B2B or a B2C product-based company.
Here are some of the responsibilities that will be entrusted to you as a copywriter:
- Create written communications that will help Yelp’s target audience clearly understand its distinct brand.
- Produce copy for various distribution channels and platforms.
- Pitch concepts succinctly and confidently.
- Establish key partnerships with peers in order to ensure the refinement of ideas and strategies.
- Provide insights to improve team critiques and reviews.
As a copywriter, you’re slated to earn an annual salary of between $66,000 and $111,000. Benefits offered by the company include full medical, dental, and vision coverage; 401(k); parental leave; accounts for health savings and dependent care; and an employee stock purchase plan.
Ready to join the Yelp team? Click here to apply for the copywriter position!